Double Your Profit With These 8 Tips on Email Subject Line Double Your Profit With These 8 Tips on Email Subj | Page 12

Ensuring that only the first
word of the subject line is
capitalised may seem like a
small change but it can make
a big difference in how your
email is seen. It's also a good
idea to avoid using too many
capital letters or
exclamation marks, along
with 'sales type words' such
as 'promotion' 'discount' and
'offer'.
7. Deadlines
Without being too 'sales-y',
you can still set a deadline
for your lead generation
campaigns, and the subject
line is the perfect place to do
it.