Seven Kinds of Contrast
Dair first explains the “ elements of harmony ” ( a consistent relationship between the black strokes of the letters on a page and the space around them ; and any rules , frames , or decorations being similar in style to the type ), then goes on to show seven different kinds of contrast . He emphasizes that in any kind of differentiation , it ’ s important to make the contrast obvious — not just a slight change , an almost imperceptible variation , but a really big , obvious difference between the contrasting elements .
1 . Contrast of Size 2 . Contrast of Weight
3 . Contrast of Form 4 . Contrast of Structure
5 . Contrast of Texture 6 . Contrast of Color
7 . Contrast of Direction 8 . Other Types of Contrast