Dorchester Magazine December 2012 | Page 54

Doesn’ t it bother you sometimes when you have put a lot of effort, time, and money investing on a design whether it was clothes or a piece of furniture, to find it mimicked almost exactly by

companies and produced in mass?

Of course, you would prefer that, that would not happen, but unfortunately it is not possible to prevent that, but making

something nice massively produced isn’ t the only thing that really matters, it is also about how the object feels and looks. What you need to do is, make a certain amount of people like your objects for what they are, and that really counts, since you never wanted to sell it to masses in the first place. Some people wouldn’ t want to buy something knowing that it is available for masses, and can be found anywhere. So, there is a natural way of selecting what you really want to do.

There is another factor which is also true with clothes, the look of the piece of cloth or furniture is relative to what you really put around it. Take this chair for example; by itself it is just a nice looking chair, but what really matters is the whole integration and relation this chair has with the entire room, and the style you chose to decorate it with. Even if you take a piece of cloth, it would really depend on what you put it with.

For the past couple of years, a trend of clothes that are made for the masses was picking up, where you would walk into a department store, and find clothes for everyone. Yet everyone ends up wearing the same stuff all around the

54 DORCHESTER December 2012