Dojo Nation Dojo Nation - March 2015 | Page 81

many smaller businesses, where you are the “face” of your own business it’s also important that your readers get a sense of who you are. In this circumstance you’re aiming for a more Final Notes B log articles are not purely words. Graphics and images will help illustrate your message better. Also, consistency is critical. Updating your blog regularly has a multitude of benefits – including better SEO rankings. Don’t be afraid to delegate – you don’t have to write ALL of your content yourself. Guest bloggers or even your employees can contribute articles. A blog that is not updated often will eventually lose its readership. There’s many ingredients to creating amazing content for your blog. Hopefully by implementing some of these suggestions you can create a content recipe for a successful blog that has your visitors coming back for more! “intimate” relationship with your blog so people can identify with you easier – which will help to build your personal brand.