1. Video Posts, also referred to as
“vlogs”– Do you own a smartphone or
video camera? Consider starting your
own “how to” series on topics in your
industry. Post your videos to a dedicated YouTube channel, add them to your
written blog posts, and promote them
through your social media channels.
Know Your
Audience
T
he best way to engage your audience to
know who your audience is and what
type of profile they have. By knowing
their profile and having an idea of who
your visitors are in your head, you can create
content that they would find interesting even if
the topic isn’t directly linked to your products or
services.
The tone of your blog content matters too. It’s
not just what you say… It’s how you say it. For
some businesses, like a landscaping service for
example – a casual “write as you speak” tone
might work best. Giving tips on how to get a
greener lawn should probably be written in a
more “neighborly advice” tone.
But for other industries like legal services a more
professional tone will likely be more appropriate
– but again it all depends on your audience.
There’s an exception to this rule, however. For