Choose Topics That
Interest Your Readers
W
hat you post all depends
on your business industry.
Ask yourself what your
website is about. And then
put yourself in your reader’s shoes.
What content would they find useful?
Here are some suggestions for your
topics:
1. “How to” articles. If you
sell products, you can write
articles on how to use these
products, or how to take care of
them.
If you offer services of some
kind, you could write about how to get
the most out of the service you provide or
preventative maintenance to avoid it from
happening again
Another idea is to create a buying guide.
These are practical tips that many consumers and customers will find useful. And they
also establish your authority in your industry.
2. List-type articles. Most people love
lists. Publishing articles like “the top 3 most
energy efficient double pane windows” or
“most popular hair styles of the season for
women in their 20’s” etc. You can also publish the top ten worst lists, just to give you
some ideas.
Check out many of the list-type articles online, and you’ll notice that they also generate a lot of comments. Some comments may
offer suggestions as to which items were left
out from the list,(which gives you valuable
insight) while others agree with your choices. What’s undeniable is that these lists can
attract a lot of active interest – which is a
good thing.
3. Head-to-head comparisons. A lot of
car magazines pit one car against another
car in its comparison reviews, and you can
do the same thing with your own products
or services. This offers a tangible demonstration of how your business is better than
your competitors.
The trick here is to pick a suitable match for
your comparison, and then emphasize the
ways in which your business is better.
4. Answer Common FAQs – Do you
find that customers ask the same question
over and over? Then it makes sense to
create a blog that answers it.
Instead of repeatedly having to
explain it, you can post a link to
your blog post on your social
networks and direct customers
there for other great information too.