T
hese days, with social media all the rage, it’s
easy to overlook email marketing for your
small business. After all, who uses email
anymore? Turns out a lot of people do, in fact
three times as many people as Facebook and Twitter
users combined.
Yes, the inter-web is here to stay and businesses no
longer have to rely on expensive advertising in newspapers, or pay thousands of dollars for a TV commercial. To a big degree, the internet has leveled the
playing field for small business.
But there’s one problem most business owners face
with their website: you need to give people a reason
visit your site, and that’s not exactly easy.
Then you have to give them a reason to keep coming
back.
And this is why newsletter marketing matters. Have
you ever heard the phase – “The money is in the list?”
That is especially true for small business owners –whether you know it or not.
Getting a potential customer to visit your website is great,
but it’s even better if you can get them subscribed to your
newsletter. With each new subscriber, you are building
your “list” of potential and current customers.
With this list – you can literally create sales on demand
because by opting in, these people have already demonstrated that they’re interested what you have to say. Now,
you don’t have to wait for them to come to your website,
you can reach out to them.
Email Newsletter
Marketing is Easier
T
he predecessor of newsletter marketing is direct
marketing, which involved sending out actual
printed materials like pamphlets, brochures, and
catalogs through the mail. But what most busi-