LOCAL LISTINGS LET PEOPLE KNOW ABOUT YOUR BUSINESS
Like the old Yellow Pages phone directories,
local listing directories allow you to promote
your business address and phone number in
a profile so that they can display on their website. This alone will give you a leg up on your
competitors if your business is listed on these
sites and they are not.
Local Listings offer a lot more information and
more chances to interact with customers than
those big heavy phone books of the past.
LOCAL LISTINGS, REVIEWS & YOU
It’s no secret that customer reviews can have a dramatic impact on your business. Word of mouth has
always been a huge influence on buying decisions
and customer reviews can make that decision easier.
Almost 9 out of 10 people consider online reviews
as trustworthy over recommendations from their
friends. Now that’s some serious influence!
But you should also know the importance of your own
responses to reviews. You can thank positive reviewers
and reinforce those warm & fuzzies between your business and that particular customer. This creates brand
loyalty and super fans of your business.
You should respond to negative reviews by issuing an apology, offering an explanation, or by emphasizing your good points. Responding to nega-
tive reviews can minimize the damage they can
cause. There’s also the chance that the reviewer
may reconsider their negative review simply because you responded and showed them you care.
Nearly a third of all negative reviews are updated
to positive reviews just because somebody acknowledged their issue.
CITATIONS ARE A GOOD
THING- GO GRAB THEM
If you haven’t done so yet. it’s time prioritize local
your listings. Most local directories don’t charge
a thing, yet they can really make a difference in a
multitude of ways. It doesn’t take much time or effort
to get your business listed and as a small business
owner, capitalizing on cost effective resources to
grow your business just makes good business sense.