70% OF ALL INTERNET
SEARCHES ARE FOR
LOCAL BUSINESS
ACHIEVE GREATER VISIBILITY THROUGH LOCAL LISTINGS
The reason businesses spend an obscene amount of
money on television commercials, newspaper and
magazine print ads, and billboards is that they want
to reach as many people as possible. That’s pretty
much a given.
That’s also the point why you have a website in the
first place. To be seen by potential customers. This is
not a trivial marketing strategy, because 70% of all
Internet searches are for local business. Now when
you consider that as of last count Google gets almost 12 billion searches a month, it means 8.4 billion searches were primarily for local business.
When you have your own website, it’s like having a
single number in a roulette wheel on which the ball
can drop. But when you’re listed in a local directory,
it’s like you get an additional number in the roulette
wheel. You get more chances of being seen by your
target audience. It’s sort of like getting an additional magazine advertisement or billboard that can be
seen by more and more potential customers.
The more local directories you join the more chances you have of being seen. So when your business
is listed in a hundred different local directories, you
have a hundred different ways through which a potential customer can find you.