LOCAL LISTINGS AND SEO
For most people, SEO invariably means ranking
highly in Google, because that’s the search engine
most people use. In the US, Google has 67.55% of
the market, and its dominance is even more evident
in mobile search, where it owns 87.1% of the searches. Google is also very popular among consumers of
all types, because almost 6 out of 10 use it to look for
a particular local business.
So it makes sense that you’ll want to rank in Google
searches for your keywords. But what most people
don’t realize however is that getting citations in online directories can help with your local SEO efforts.
In local listings, you’re invariably allowed to place a
link to your website. Which is good for your rankings.
Local directories do this so people can get more info
about your goods and services than what’s shown
on their website. And when you have citations in
numerous directories, you can expect that there will
also be an increase the number of people who visit
your website.
These directories are extremely popular, as Yelp
alone gets about 80 million monthly visitors in the
US. That means more people are exposed to your
brand and your advert