D'office Threads October 2014 | Page 59

Menace was started in September of 2013 by Steven Mena. He was looking to capture what made street wear so unique and everlasting, the classic graphic tee’s, hats, and accessories that will probably never be played out. Everything Menace creates says something about his life that he hopes the fan base can relate to, it’s all derived from where he grew up in Los Angeles, CA. He took the places he’s been and the things he’s seen growing up and used it as inspiration for Menace, the street wear label. Steven says “That’s why I feel like street wear has never really faded away and it wasn’t just a trend that popped up, it’s because so many city kids can vibe to it or see a piece and be reminded of their own experiences in some way. It’s that “Imma do whatever I wanna do” attitude that really grasps people. The brands that are a part of this category aren’t really into what’s new and what’s hot, it’s all about whatever we wanna do whatever we find cool and whatever we would actually wear. We’re just giving it to the people and I feel like they appreciate that we don’t hop on trends and just keep it very classic... very street.” www.menaceLA.com - 59 -