LORD HUGHES | HUES OF BLUE
L
o rd H u g h e s wa s b o r n o u t o f t h e
b e l i e f t h at t h e o l d f a s h i o n e d
B r i t i s h i d e nt i t y wa s d w i n d l i n g
f ro m ex i s te n ce. Le w i s H u g h e s,
i n t h e e a r l y d ays o f Ap r i l t h i s
ye a r, b e l i e ve d i t wa s p o s s i b l e to re fi n e
t h e B r i t i s h i d e nt i t y, va l u e s a n d h e r i t a g e
i nto a b ra n d. Th e b ra n d wo u l d s t a n d fo r
m u c h m o re t h a n a n a m e ; t h e va l u e s, t ra d i t i o n s a n d t h e ve r y n at u re o f t h e b ra n d
wo u l d b e k n ow n by a l l w h o k n e w t h e Lo rd
H u g h e s n a m e.
I n t h e f u t u re Lo rd H u g h e s a i m to co n t i n u e to p l e d g e b a c k to p ro j e c t s a ro u n d
t h e wo r l d, ex p a n d p ro d u c t s a n d b e
s to c k e d to m a j o r re t a i l e r s a s we l l a s
l a u n c h i n g t h e i r fi r s t s to re.
Th e b ra n d e n co m p a s s e s w h at i t i s to b e
B r i t i s h , t a k i n g t h e c l a s s i c, t i m e l e s s a n d
s u b t l e d re s s co d e o f a g e nt l e m a n a n d
f a s h i o n i n g t h e n e w b ra n d s ve r y i d e nt i t y
w i t h t h i s a s t h e fo u n d at i o n . Th e l i o n o f
Lo rd H u g h e s i s a n e m b l e m t h at s i l e nt l y
g u a rd s t h e t i m e l e s s va l u e s a n d h e r i t a g e
f r m t h e c h e s t o f a l l Lo rd H u g h e s p o l o’s
ro
i n t h e b l a c k l a b e l co l l e c t i o n .
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