7.5
ILLUSTRATION
ILLUSTRATIONS FOR CHILDREN
WHAT IT IS
• Range of styles that are each appropriate to each age audience.
• High quality.
• Colourful.
WHAT IT ISN’T
WHAT IT ISN’T
• One style for all ages of children..
• Sketchy, scribbled style like it has been drawn by a child.
• Muted colour palette as used in the illustration style for doctors and patients (see pages 7.2 and 7.3).
• The same style as used in the illustration style
for doctors and patients (see pages 7.2 and 7.3).
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | ILLUSTRATION
CONTENTS