4.3
COLOUR
PRIMARY PALETTE
Each colour in our palette has been chosen
for a specific purpose.
Mediclinic Blue
MEDICLINIC BLUE
Our blue is used sparingly and in a precise
and interruptive manner to highlight
The Science of Care Proof Points.
White
Colour proportions
This diagram represents the proportion
of colour used across our applications.
White and Mediclinic Grey are the
dominant colours. They are used for most
typography as well as within imagery.
Mediclinic Dark Blue can be used
over large areas but is only used on
specifically premium applications.
WHITE
Mediclinic Blue and Mediclinic
Orange are both used sparingly.
White space is essential to the elegance and
confidence of the system.
MEDICLINIC GREYS 1, 2, 3, 4 AND 5
This is a range of warm greys, representative
of the orchestration and smooth transitions of
a Mediclinic experience.
Mediclinic Greys 1 to 5
MEDICLINIC DARK BLUE
Our dark blue plays a key role in the more
human and luxurious parts of the private
hospital experience.
MEDICLINIC ORANGE
Our orange is used sparingly on internal
communications and as a highlight in
information graphics.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | COLOUR
Mediclinic Dark Blue
Mediclinic Orange
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