4.1
COLOUR
OVERVIEW
Colour plays an important role in establishing a brand’s unique
personality. Our colour palette conveys an overall feeling of
humanity and warmth, while also subtly indicating our premium
offer. Colour is the backdrop to all of our other visual assets and
it sets the tone for the entire visual identity system, look and feel,
and ultimately our logo.
While most of the private healthcare industry relies heavily on
large quantities of blue, we’ve reduced the volume of blue in
our system and given it a role that creates maximum impact
and standout from our competitors. At Mediclinic, we only use
blue to highlight Proof Points that support our brand strategy,
The Science of Care.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | COLOUR
CONTENTS