Doctor's Orders dddddd | Page 4

CONTENTS Page 2 of 2 APPLICATIONS 13.0 POWERPOINT® USER GUIDANCE 13.1 Overview examples CONTACTS 10.1 Overview 13.2 Cover slides 16.1 Further information 11.0 STATIONERY 11.1 Overview examples 11.2 Business card 11.8 Letterhead 11.9 Compliments slip 11.10 Envelope 11.12 Address label 11.13 CD and CD cover 11.15 Folders 11.16 Baby stats 11.17 Invitations 11.18 Name tags 11.19 Name tags: Switzerland 11.20 Notepad 11.21 Post-its 11.22 Forms 11.24 In-room stationery packs 12.0 PRINTED COMMUNICATIONS 12.1 Overview examples 12.2 Formats 12.3 Logo size and position 12.4 Front covers 12.6 Back covers 12.7 Grids 12.8 Inside spreads 12.9 A4 corporate brochure 12.11 1/3 A4 hospital brochure 12.12 1/3 A4 hospital brochure: Arabic 12.13 A5 information leaflet 12.14 A5 centre of excellence brochure 13.3 Divider slides 13.4 Information slides 13.5 End slides 13.6 POWERPOINT® TECHNICAL GUIDANCE 13.7 Grid 13.8 Typography 13.9 Colour use: Logo 13.10 Colour use: Typography, maps and diagrams 13.11 Colour use: Charts 13.12 Information graphics 14.0 SUB-BRAND COMMUNICATIONS 14.1 Overview examples 14.2 Mediclinic Baby 14.3 Mediclinic Baby don’ts 14.4 Mediclinic Senior 14.5 Mediclinic Senior don’ts 14.6 Mediclinic Privé 14.8 Mediclinic Privé don’ts 14.9 Mediclinic Professional 14.10 Mediclinic Professional – Illustration and icon positioning 14.11 Mediclinic Professional – Sponsor logo positioning 14.13 Mediclinic Professional don’ts 15.0 BRANDED MERCHANDISE 15.1 Overview examples 15.2 Logo versions 15.3 Applying colour 15.4 Applying our identity 15.5 Choosing what out identity is applied to 15.6 Don’ts 12.15 A4 patient magazine 12.17 Specifications MEDICLINIC BRAND GUIDELINES CONTENTS