Welcome to the Mediclinic brand guidelines. Our brand is a
hugely important asset as we pursue our ambition to be the leading
international hospital group and a world-class benchmark for acute
private healthcare.
These brand guidelines are a reference for all those responsible
for managing and building the Mediclinic brand. They describe how
the brand elements come together to create a look and feel that is
unique to Mediclinic. It is important that the direction outlined in this
document is followed to make sure the Mediclinic brand is expressed
correctly and consistently across all applications and platforms.
Your contribution is invaluable and will help to build an even stronger
Mediclinic brand now and for the future.
Thank you.
MEDICLINIC BRAND GUIDELINES
CONTENTS