3.9
LOGO
SIZES FOR PRINT
The logo-sizing table, shown right, has been
developed as a guide when applying our logo
on various applications.
Based on using the standard paper sizes for
the World-standard market, each logo size has
been determined to give the correct balance
and proportion for the size and format it is
being applied to.
For formats or paper sizes less than A5, a
smaller logo can be applied, but never smaller
than the set minimum size of 26mm.
When applying our logo to other formats or
paper sizes not listed, please ensure that our
logo size maintains a balance and proportion
with the size of the application, visually
consistent with the recommendations
shown right.
WORLD-STANDARD PAPER SIZE
PORTRAIT
LANDSCAPE
Letterhead (A4 – 210 x 297mm)
56mm
–
Compliments slip (148 x 105mm)
–
40mm
Business card (85 x 55mm)
–
40mm
1
⁄3 A4 – 99 x 210mm
50mm
50mm
A5 – 148 x 210mm
50mm
50mm
A4 – 210 x 297mm
60mm
60mm
STATIONERY
PRINT
When applying the logo across a series of
applications, e.g. brochure covers, always
apply the same size logo on each item to
maintain consistency.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
CONTENTS