11.16
STATIONERY
BABY STATS
56
7
Our baby stats are available in two styles:
2-page portrait card and 4-page landscape card.
7
2-page portrait card
This is a single piece of card
printed on both sides.
2
PERSONAL DETAILS/ PERSOONLIKE BESONDERHEDE
SIZE
Portrait: 130 x 210mm.
Landscape: 210 x 148mm.
Examples shown at 20% of actual size. Dimensions
are in millimetres. Magenta numbering relates to
the specification text below.
LOGO
Logo colour version 1 (see pages 3.7 and 3.8).
Size at 56mm. Size the Mediclinic logotype used
in the sub-brand logo to equal the width of the
Mediclinic logotype used at the top of the card.
1
NAME/NAAM
DATE/DATUM
SIZE/GROOTTE
KG
HEAD/KOP
CM
LENGTH/LENGTE
CM
BLOOD GROUP/BLOEDGROEP
MOTHER/MOEDER
BABY/BABA
FEEDING/VOEDING
YOUR NEW
ARRIVAL
30
APGAR
ROOM/KAMER
ADDITIONAL INFORMATION/BYKOMENDE INLIGTING
1
WEIGHT ON DISCHARGE/GEWIG BY ONTSLAG
KG
DR
30
12.5
56
COVER TITLE
WEBSITE ADDRESS
For landscape version only:
Gotham Bold 7pt, lower case, ranged right.
Colour in Mediclinic Blue.
32
3
www.mediclinic.com
12
7
7
4-page landscape card
This is a single piece of card, printed on both
sides and folded in half to create a traditional
card format. There is space allocated on the
inside layout for a photograph to be attached.
YOUR NEW
ARRIVAL
15.5
15.5
INFORMATION TEXT
Gotham Book and Gotham Bold 8.5pt, upper
case, ranged left. Main headers are coloured
in the Mediclinic Baby sub-brand colours.
Other text is coloured in Mediclinic Grey 1.
3
WEIGHT/GEWIG
VITAL DETAILS/BELANGRIKE BESONDERHEDE
Cover titles are Gotham Bold 40/38pt, upper case,
ranged left. Colour in the Mediclinic Greys. Use one
Mediclinic Grey per line.
2
TIME/TYD
TYPE OF DELIVERY/TIPE VERLOSSING
Front and back cover
PERSONAL DETAILS/ PERSOONLIKE BESONDERHEDE
NAME/NAAM
DATE/DATUM
TIME/TYD
TYPE OF DELIVERY/TIPE VERLOSSING
SIZE/GROOTTE
WEIGHT/GEWIG
KG
HEAD/KOP
CM
LENGTH/LENGTE
CM
VITAL DETAILS/BELANGRIKE BESONDERHEDE
BLOOD GROUP/BLOEDGROEP
MOTHER/MOEDER
FEEDING/VOEDING
BABY/BABA
APGAR
ROOM/KAMER
ADDITIONAL INFORMATION/BYKOMENDE INLIGTING
WEIGHT ON DISCHARGE/GEWIG BY ONTSLAG
KG
DR
Inside layout
MEDICLINIC BRAND GUIDELINES | APPLICATIONS | STATIONERY
CONTENTS