Doctor's Life Magazine, Tampa Bay Doctor's Life Tampa Bay Vol. 1 Issue 6, 2013 | Page 22

groundwork for a brand new marketing strategy!

YOUR WEBSITE

First of all, take a look at your website. Assess what it looks
like and it’s functionality. Remember many times this is the first
impression people get of you when searching online. Diagnose
what it’s problems are. Does it reflect the professionalism and
quality service you provide? Are the graphics clean, clear, and
fresh? Is it a website that you personally would want to explore?
Does it give clear and direct information, methods of contact,
and is it easy to navigate? Is the design responsive (works on
web, tablets and phones)? Remember one of the largest growing
search tools are smartphones! Is it friendly and interactive? Do
you have one of the most overlooked portions of a website - a
robust blog? Next Plan what you’re going to do. Make a list of
the issues you’ve discovered above and decide what you’re going
to do to fix them. Is it something you can do on your own? Or
should you find a company to help you with it? Once you’ve
made that decision - put it into action, Implement it! If you’re
doing it yourself, set a time frame to have it completed in. If
you’re outsourcing make sure the company you are outsourcing
to gives you a concrete plan and work together with them to get it
done. Once your website is complete, Evaluate before signing off
on the project. Does is meet all the Assessments and Diagnoses
from above?

SOCIAL MEDIA

Now let’s take a look at your social media marketing. Whether
you’re proficient at navigating the online marketing waters at this
time or not - have you logged on to each site, especially the big six
- Facebook, LinkedIn, Twitter, Google+, YouTube, and Pinterest
and claimed your business name? This is important, as businesses
are quickly jumping on the social media bandwagon and the
name you want may be already taken. Note: Some unscrupulous

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businesses are even claiming their competition’s name!
Generally the most successful healthcare related campaigns
focus on Facebook, LinkedIn, and Twitter. Assess the status
of each of the platforms you engage with. Again, as with your
website, people may come in contact with your online profile
before event meeting you. Will they be impressed? Are you
getting lots of traffic to your website, phone, and office from your
social media campaign? If not - Diagnose the problem. Is your
number of followers low? Are they engaging and commenting,
sharing, ‘liking’ what you post? If not, Plan how to manage the
problem and Implement it. Attend a seminar on how to improve
your social media overall. Hire a consultant to work with you
directly. Or outsource your social media campaign