Doctor's Life Magazine, Tampa Bay Doctor's Life Tampa Bay Vol. 1 Issue 6, 2013 | Page 20

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New Year, New You…
New Marketing Strategy?
SETTING BUSINESS UP FOR SUCCESS IN 2014
By Dale Griffen, R.N.
The Go! Agency USA
Before you know it the
holiday season will be behind
us. We will have enjoyed
time with friends and family,
decorated and undecorated
for the season, and eaten
to capacity. What’s next?
New Year’s resolutions,
battling for a free treadmill
at the gym, trying crash
diets, quitting smoking…
and then, before you know
it, life goes back to normal.
Those resolutions and goals
are all but forgotten for most
of us. In fact, according to
a study by the University of
Scranton: Journal of Clinical
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Dale Griffen

Psychology, only about 8% of Americans that set New Year’s
Resolutions are successful in achieving them.
Now let’s slant this towards something near and dear to you:
your business. New Year’s resolutions are generally geared
towards personal goals, but you are not the only one who can
benefit from change, your business can as well. What steps can
you list RIGHT NOW that you are going to make in 2014 to
ensure that you’re among that successful 8% of Americans?
If you want to invigorate your business, the best place to start is
your marketing strategy. A marketing strategy is a written formula
for how you will achieve success. As you know, with any plan,
those that actually have a ‘written plan’ find greater success.
I started out my career as an R.N., and learned the nursing
process - which consists of Assess, Diagnose, Plan, Implement,
and Evaluate (ADPIE). This formula works for a lot of different
things - and I want to show you how it relates to several portions
of your marketing strategy too!
To ensure that 2014 is a fruitful one for your business, take
a look at the following ideas and see if you can add them to
your existing marketing strategy or if they can help you lay the
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Doctor’s Life Tampa Bay

Issue 6, 2013