FASHION
LESS IS MORE...
BENCHMARK
Our New Year Honours list…
Celebrating 25 years with silver, of
course…
COLOUR OF THE MONTH…
BENCH go back, way back. Born in the ‘80s in Manchester, they were at the epicentre of
the club and street culture scene. So it’s no surprise that this year is going to be one big,
long ballyhoo of a party for them; because that’s the way they roll. Starting things off with
the release of their Street Tech Collection — combining technical fabrics with subtle nods
to their heritage — a silver hoody features Primaloft insulating technology engineered for
extra warmth. DJ Mag has had a good ole touchy feel of the capsule and can confirm it’s
bang on trend. Ouch. Did we really just say that? Basically, it’s got all the specs to keep you
snug and protected without looking like you’re about to do a hike up Snowdon or some
such mountainous place.
We’ll be keeping you up-to-date with the next stage of their celebrations and a
forthcoming competition.
Bench.co.uk
Yellow. It’s fresh and optimistic. It speaks
of positive vibes and hope. And
custard!
SWING...
Or should that be
shhwing? Get
practicing your golfing
skills in time for some
leisurely summer action. And keep
your balls neat and tidy courtesy
of Daines and Hathaway —
handmade and produced in the
UK.
FOOTSIE… We’re so over
hashtag selfie. It’s all about the
hashtag footsie. And when you’re rocking a
cosy, expensive pair of socks from Pringle,
you’d better make the most of them.
PXL!
Forward-thinking, best of
LOW LOVE… Yet again Hype make the
British label…
DACRE BRACEY is a fan of creativity. He’s the founder and creative director for PXL, a brand currently receiving a whole lot
of worldwide support from cool kids and hip cats alike. Known and respected in the music industry, Dacre’s passion for
street culture started in the early ‘90s when he applied his design genius to flyers for club nights like La Cosa Nostra and
Sun City. He’s produced artwork for Wiley, Tinie Tempah, 50 Cent, Pharrell, Nike and more.
The favourite of Example, Giggs, Wretch 32 to name a few, PXL can currently do no wrong. In their own words they are ‘a
premium streetwear brand dedicated to geeks, Keek freaks, nerds, neaks’. Nuff said.
Pxlclothing.com
CONNECTED
Behind the
brand
HYPE
056 djmag.com
“FROM what started out as a hobby to now a full
fledged brand has definitely shocked me,”
explains Hype co-founder Liam Green. Along with
Aidy Lennox, it’s only two years since they first
started out and now they’re showcasing in China,
the US and Europe. Boasting new cut and sew
items and ladies wear pieces, the brand is now
stocked in Topshop. “Sticking with our reputation
for ‘wacky’ prints and vibrant colour ways, we
expect to shock our critics and fans alike with
future collections,” Liam goes on to say.
It’s certainly been a swift migration from shifting
a few t-shirts to hitting the high street. The two
friends were on summer breaks from Uni when
they decided rather than spending it kicking back
that they’d dabble in creating a brand. One of
their first designs was the statement: Get Your
Own Fucking Lighter. And when they released a
cosmos themed collection early last year it was
clear they were on to something.
Hype. We salute you!
list; this time with their low sneakers. Casual,
affordable and the perfect alternative to you
know which brand. Smiley face.
WESTWOOD… Join Vivienne
Westwood’s Climate Revolution Campaign. In
fact if you do one thing in January it should be
to join a campaign of some description. Get
involved.
TOO GOOD… GoodHood Store’s own
brand and lifestyle collection has got us
extremely hot under the collar. We predict
more gorgeousness this year. Start saving!
HIBERNATION…
January has a wealth of
possibilities. Many
people bugger off for
the month. Others
get fit. Some stay
indoors. Bershka’s
cosy pants are all
about curling up by
a fire.
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