For this brief we were instructed to examine the Loerie Award ’ s categories , find one that spoke to us and create work that could be award winning . The category i chose included print and packaging for a campaign for the brand Converse . Basketballs could be donated to underprivlidge schools where they would be taught the sport and could enjoy the extra mural activities . Funds would come from the purchasing of shoes which would be packaged in a basketball designed casing .