For this brief we were instructed to examine the Loerie Award’ s categories, find one that spoke to us and create work that could be award winning. The category i chose included print and packaging for a campaign for the brand Converse. Basketballs could be donated to underprivlidge schools where they would be taught the sport and could enjoy the extra mural activities. Funds would come from the purchasing of shoes which would be packaged in a basketball designed casing.