DIY Trade News Oct 2013 | Page 89

paint advertorial USABCO celebrates its centenary in style This year South African household goods manufacturer, USABCO, is joining an elite group of 100-yearold South African companies. But that’s not to say they’re showing any signs of aging. On the contrary they’re getting stronger and stronger each year. If ADDIS’ innovative new ranges are anything to go by, their brand can only grow in popularity. You need real class to bring up a century watering can which features a long pouring and ADDIS is the embodiment of this class. spout on the one end and a trigger sprayer on They have been a key partner to retailers since the other. The spout is particularly suited to inception and their vast experience as a core reaching the base of a plant, while the sprayer manufacturer only strengthens their status as – which can rotate through 360° – is great for a trusted and reliable retail partner who deliv- precision watering of delicate plants. ers cutting-edge products to consumers time and again. Staying at the cutting edge internationally benchmarked Cape-based Turning 100 warrants a celebration, and USABCO are particularly passionate about factory is a slick, sophisticated operation. ADDIS have all sorts of special things planned their manufacturing capabilities, and their Their wholehearted commitment to excel- this year: lent manufacturing processes and their swift • Launching exciting and innovative new turn-around times has made them a prime product lines example of the benefits of producing locally. • Running a major national advertising cam- USABCO continues to set themselves apart paign which rewards consumers with in- from the competition through unparalleled credible prizes and offers commitment to service and product innova- • In store activations – driving sales with inventive visual display merchandising • Continuing to upgrade their technological tion; strong relationships with retailers; and keeping abreast of global home and hardware trends. HA capacity Innovative product lines for the hardware industry ADDIS’ new range of Teflon-coated paint rollers and brushes will have painters and DIY enthusiasts around the country wondering how they ever got by without it. Teflon is best known for its incredible non-stick properties in cookware, but the same concept applies to its use in painting equipment. Teflon-coated brushes and rollers release paint quicker onto the wall, clean more easily and save up to 20% in total project time. The Spray Buddy is