general DIY
Bigger, better premises
delivery and discharge areas.
our customers to gain a competitive advantage in
With its focus firmly set on growing, the
the hardware retail industry,” says van Reenen. It
Aintree Avenue, Northlands Commercial Park,
company has recently expanded its product
continues to strive to be innovative in its product
Northriding, Randburg. The company had spent
line with around 150 new products. “The
offering and deeds to evoke passion. “We aim
a decade at its previous location in Kya Sands,
product line was expanded due to feedback
to inspire the consumer through our brand and
but a more prominent location was needed. “We
from our customer base. The new products
actions,” he says.
also required more warehouse space,” notes van
were very well received by the market and
Reenen. The new premises has 2 400m of
immediate orders were place by many of
change issues and the potential impact it can
warehouse space and ample office and
our established customers,” he says, adding,
have on the way it conducts business. In 2011
showroom space for it to display its wares.
“These products will open new markets and
the company embarked on the path to be a
But moves rarely occur without challenges.
customers. They have already increased our
responsible business by quantifying its carbon
“We had to ensure that we had uninterrupted
orders from existing clients and we hope to
footprint. “We now have a good idea what
product supply to our retail customers during
ultimately increase our marketshare.”
the environmental impact of our business
As of August 2011, Qualitools finds itself at Unit 8
2
The company is also sensitive to climate
the move. The move was therefore planned
With all the moves in the right direction,
operations are and we endeavour to limit this
and executed in stages over three weeks, to
Qualitools today finds itself in the top echelon
impact,” says van Reenen. Qualitools is aiming
make sure that our clients never experienced a
of the mid-sized hardware and tool wholesalers
to become the first wholesaler of hand tools and
shortage any of our products,” he explains.
in South Africa and just below the larger listed
hardware to be certified Carbon Neutral. HA
The new facility not only offers the
corporate suppliers. “Our vision is to be the market
For more information
company larger warehouse capacity, but is
leaders and to achieve world class operational
also more accessible for clients, gives the
excellence for the benefit of our customers. We will
Tel: 0861-786-657
company a better corporate image and offers
continue to provide quality guaranteed products
Web: www.qualitools.co.za
easier logistical management with separate
and services at the best possible price, allowing
HARDWARE AFRICA 2013
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