BACK OFFICE
Q: What are the benefits of Twitter and
accept their
Facebook to Plascon?
compliments and
A: We can share our news, views and triumphs
engage with them
with a loyal community of opt-in followers
in areas of mutual
who want our information and we can share
interest. It is a great way
with them instantly, far faster than any of the
to communicate and
conventional media vehicles will allow us to.
interact and get to know
what your customers’
Q: Are you finding that brand awareness
real needs are. That way,
have grown since embracing social media?
you can better cater to
A: Yes, we are reaching our customers directly,
them.
we talk to them directly, and we get a direct
response. Traditional print advertising and
Q: In your opinion
broadcast media (unless it is Talk Radio) cannot
what has worked best
provide this.
for your company
We are also now aware of how many people
work vs social media work?
thus far?
are following us, and interacting with us, and
A: Social media is traditional work, just
A: Our Facebook page has in excess of 7
we did not have this before. Free tools such
better, faster, easier and more convenient
200 followers. Judging by the content that
as Google Analytics, Facebook insights and
for our customers, that is why it is important
gets the most likes, it really helps us to
Google Alerts allow us to understand how our
to Plascon. It is going to become more and
understand what our followers enjoy and
brand is being perceived in the marketplace.
more unfortunate to continue to make the
so we go to extra effort to supply the kind
Before, we would have had to undergo
distinction between traditional work and social
of content they are interested in, and the
extensive and expensive market research to
media work. Rather, an integrated trans-media
responses we get are amazing.
gain the same insights.
approach constitutes a viable way forward.
Q: What problems have you experienced
Q: What percentage of your day is spent on
exciting and dynamic and allows us to be
since starting the use of Facebook and
social media?
part of an ongoing conversation with our
Twitter?
A: We spend approximately 8-12 working hours
customers, rather than be removed from
A: Social media management cannot be
per day, broken by intervals on social media.
them. We are also able to help people with
We often get several “likes” before we
have fully finished loading a project. It is
done on an ad hoc basis. It requires full time
technical queries regarding the type of
attention and near immediate responses to
Q: Do you feel that companies on social
Plascon product they should use, and we are
customer requests. This makes it a time-
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