BACK OFFICE
competitions. The competitions are normally
customer into the store by rather advising
A: So far, it’s an exciting and effective way to
followed by thank you and congratulatory
them where their closest Mica retailer is located
reach out to our customers and have them
messages. To broaden content, polls, open-
and how to get in touch with them.
reach back to us.
ended questions helps to get people to
communicate on a given topic.
Our “How to” projects create incredible
response from our audience. Homeowners and
Q: On which platforms can we find
avid DIY’ers want loads of information on these
Plascon?
Q: What has been the biggest benefit to
types of projects. We try and plant a seed in the
A: Plascon is currently on Facebook, YouTube,
Mica?
customer’s mind to what is possible and then
Twitter, LinkedIn, Pinterest, Google+ and we
A: Obviously it has been to increase brand
push them into our stores through the use of
launched a new blog in May, Plascon Trends,
awareness. We focused much of our energy on
competitions and video content.
and we also relaunched our website in a
what Mica is about, what we sell and to try and
be more involved with the end user.
We are constantly running competitions
format that encourages social networking.
Q: Are some Mica members also active
participants on social media?
Q: How can users find Plascon?
and awareness initiatives. The great trend at
A: We have a few stores with their own
A: We are active on almost every popular social
the moment is seeing the younger generation
websites and pages commentating on what
media platform, excluding a few of the less
starting to participate in what we are driving
we post. The aim of these stores will be to
popular ones.
online.
duplicate what we are doing on their pages
Facebook: Facebook.com/PlasconSA
and want to help the consumer make a success
YouTube: http://www.youtube.com/user/
of the DIY project being undertaken.
PlasconSA
Q: Would you say social media has raised
Twitter: @PlasconSA
mica’s brand profile?
Pinterest: http://pinterest.com/plascontrends/
to make the Mica brand a touch point, we are
Painting a rainbow on social
media
no longer just a hardware store. The other big
On the supplier side of the spectrum, Plascon
Blog: www.plascontrends.co.za
benefit to the brand is that the customer gets
has been doing an incredible job of raising
Website: www.plascon.co.za
immediate attention.
the profile of its brand on social media
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