Power tools
Hobbyists
in the
spotlight
To ensure constant growth,
businesses are constantly evaluating
specific niches in which to flourish.
Some retailers opt for décor friendly
areas, others nurseries and then there
is also the hobby market. Juergen
Lauer, brand manager Dremel,
answered some of Johann Gerber’s
questions.
Q: Tell us about Dremel.
A: Albert J. Dremel was the inventive genius that founded the
Dremel Company in 1932. The company was and partially still is,
located in Racine Wisconsin, USA.
Albert J. Dremel held a wide range of patents to his name, 55
in total. The first ever product from the Dremel company was an
electric razor blade sharpener. A couple of years later, he introduced
perhaps his greatest invention ever, the first multi tool. Based on
high-speed rotary technology, called the Dremel Moto-Tool, this
tool was compact, lightweight and incredibly versatile. It was an
instant success.
Through the years the Dremel range has expanded into an
entire system of tools, accessories and attachments. The brand has
developed multi tools (corded as well as cordless), but also other
tool segments such as the Versatile Tool System with the Trio, Multi
Max and Saw Max as well as over 150 accessories and attachments.
Since the 1990’s, Dremel became a Bosch Power Tools brand,
enabling it to be sold in more than 150 countries worldwide.
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