DIY Trade News October 2013
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profile
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Products
Sport
a.b.e. gathers momentum
Exciting
a.b.e. Construction Chemicals’ offering to the hardware
retail industry is constantly growing with the company
now sporting a stunning new look on store shelves backed
by a formidable array of support material.
at Delta Display
Elrene Smuts, a.b.e.
Product Manager: Retail,
says the feedback from the
hardware retailers to the
company’s intensified drive
into the DIY market has been
overwhelmingly positive.
“It is indeed gratifying. But
there’s more to come – our
augmented DIY drive has
just begun,” she states.
That is good news for
hardware merchants who in
the past few months have
already experienced a.b.e.’s
“It is indeed
gratifying.
But there’s
more to
come – our
augmented
DIY drive has
just begun”
to be poured out of bags
for mixing on site,” explains
Smuts, adding, “It is one of
several a.b.e. products that are
now available in dustless form
to benefit building enthusiasts
This year, Delta Display
has looked at improving its
infrastructure, bettering
its sales service, adding
client relations management
as a follow-up service,
hiring industrial designers
to create 3D display stand
animations and faster
CNC programmes, whilst
advancing production with
upgraded machinery.
when grouting, applying
mortar renders or patch
These advancements
repairs, or laying self-levelling
made by the display
flooring systems.”
company have led it to not
Also, to cater for the
only cut its lead times, but
hardware retailers and
also enabled it to cut its
DIY market, the company
client’s company or brand
has produced a new,
name in their products as
comprehensive set of
– Elrene Smuts
impressive determination
levelling screeds that have
developments
an asset tag and added
to dominate the market even more than it has done
product manuals as well as brochures as part of its
branding space. The
for over seven decades. Some recent highlights of
intensified marketing drive. The colourful manuals
focus is now to increase
its hardware retail campaign include the launch of
and brochures, which are available on a product
its online presence and
several new DIY-friendly products, such as:
guide CD, cover the extensive a.b.e. product
grow the brand. As an innovative, growing
ranges in Waterproofing, Silicones, Sealants &
company, the business wants to offer clients
Adhesives, Flooring, Concrete Repair, General
more value. “We produce everything in-house
Construction and DIY.
and clients can expect a high quality product
• abe.bond plasta kee: A one-component bonding
liquid that substantially improves the nonstructural bonding of cement screeds, rendering
The DIY publication lists the wide range of the
and Gypsum plasters. The product is suitable as
company’s products on hardware store shelves
says Johann Smit from Delta Display, adding,
primer coat for renderings and toppings.
for home improvement projects involving grouting,
“We have stock on standard items, a dedicated
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