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GROUP COMPANY PROFILE
ESSENTIAL HARDWARE
Unique business model bears fruit
Essential Hardware was established in 2005 and today has 280 independently owned member stores. It believes its success is attributed to its business model.
THE ESSENTIAL HARDWARE business model is one which is unique, simple and effective for Entrepreneurial Store Owners, and is unmatched by competitors.
UNIQUE IN MANY WAYS Essential Hardware does not discriminate between large or small stores and everyone benefits equally. Its primary focus is on adding value and growth to its member stores. Many retail voluntary trading group brands are conflicted by the interests of a few large members, but Essential Hardware don’ t place head office profit or personal gain first. Its National Executive Committee( NATCOM) is a representative core group of storeowners from each province, who liaise with other members in its region to get feedback from
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TRADING STATEMENT The Essential Group is an independent organisation and is not associated or affiliated to any public company. It has a long history of living up to promises, confidentiality, reliability and trustworthiness. The group believes in rewards without strings and support without demands.
Having been around for over ten years, Essential Hardware has an indepth understanding of independent hardware retail stores, the owners and its customers. Over the years it has developed a unique set of skills in order to add value at every touch-point, and constantly strive to introduce new and innovative ways to improve its offering. Its highly competent team of
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professionals can genuinely assist school sports events. Its participation storeowners to grow its stores includes arranging enhancements to holistically and create retail stores their field, attending and assisting on that can compete with any corporate the day and inviting valued suppliers to owned store and this is what makes its participate. Head office, members and business model extremely effective. suppliers sponsor or co-sponsor items such as medals for the children and
GUARANTEED GROWTH promotional giveaways like lip balm or Essential Hardware is so confident sun peaks. Many of the members give your business will grow that it has back in other ways too – community launched a membership fee refund upliftment projects, material donations, guarantee, to any new member. charity events and the like. It offers the best group deals and rebates negotiated by head office, MARKETING MADE EASY as well as monthly supplier special Essential Hardware believes marketing offers. Its buying department is a vital and integral part of growth, constantly source special pricing which is why it has numerous for fast selling merchandise and platforms available for members to these offers are communicated to utilise. To save its members valuable stores as they happen. time, Essential Hardware introduced Essential Hardware prides itself the‘ We do it for you’ programme in operating in a manner whereby whereby the marketing team gives members keep its independence, members a monthly call to offer and retain its existing relationships, free customised artwork generation accounts and settlement discounts for a product leaflet or e-mailer. with its suppliers whilst further Furthermore, it ensures these specials benefitting from the additional rebate are posted to the business Facebook it offers- from the first rand spent page, website, emailed to the relevant with Essential Hardware. contractors database and if suitable,
We believe in giving back sent out via sms. Essential Hardware strongly support, Essential Hardware is certain this assist and encourage member business model is what has helped involvement in the communities they it achieve its accolades, and has serve. In 2014 it introduced a national contributed towards the success of programme to assist communities its 280 plus stores, and 12 years of around its member stores, specifically consecutive growth.
APRIL 2017 DIY & INDUSTRIAL TRADE NEWS