NEWS
RETAIL SURVEY
Retailers need to consider investing
in the future to keep their businesses
relevant according to the PwC 2017
Total Retail report.
WHILE CONSUMERS WIELD more connected than ever to their
their power in a golden age of end customers. This digital age
choice, powered by the mobile necessitates that management
phone and the global bazaar adapt in how they interact with their
just a click way, retailers face customers and various stakeholders
technological upheavals that leave to build trust and engage more
them constantly having to reinvent broadly on the positive impact they
themselves. In emerging economies have on the communities in which
like South Africa, retailers are faced they operate.
with slowing economies, drought,
In PwC’s 2017 Total Retail survey –
higher unemployment and the need its most comprehensive to date, with
to engage with their customers more than 24,000 online shoppers
on broader societal issues such around the world surveyed – PwC
as inequality and sustainability. found several areas of opportunities
Retail and consumer CEOs are for retailers, even as the retail
Invest to keep
your business relevant
DIY & INDUSTRIAL TRADE NEWS APRIL 2017
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