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NEWS
PACKAGING
Sika changes its skin
Sika has recently implemented new and improved changes to its labeling and artwork . The product labels and packaging artwork have been rebranded to reflect Sika ’ s personality of building trust with its customers .
SIKA PRODUCTS ARE now more practical and useful than before . When the new corporate design was introduced in 2013 , a basis for clearer lines and better reader orientation was created , which now also applies to Sika ’ s product packaging . The growing product range was taken into account in relation to space , as well as the changing needs of the market . Sika is proud to introduce an exciting new packaging design across the entire product range . The packaging design might have changed , but Sika ’ s promise stays the same , providing customers with expert products they can rely on .
There are new label versions , which are more suitable and usable for different user groups . These include designations , descriptions of a product , or the use of images . Sika has renewed pictures and drawings on the cartridges , boxes , bags and buckets . Now it will be easier to identify which application field the specific product is suitable for – be it professional specialists , retail trade , craftsmen or DIY users .
The goal is to deliver a clear product message and simple orientation , which will make it even easier for customers to identify which Sika product they need and what that product can deliver for them . With the exception of the logo and the prominent use of Sika colours , the visibility of the company ' s products has been improved and Sika has simultaneously created a unique , stand-alone product label design .
All of the packaging is as recyclable as possible . All paper packaging is certificated , plastics are recycled for other productions , and the steel and other metal sheets of barrels are re-used for production after use . The materials needed for some packaging are minimised , which makes a big saving in total .
Though Sika ’ s packaging will be modified , the contents inside will not . There are no changes to form , fit or function of any of these products . Customers will receive the excellent quality they are accustomed to . All Sika solutions are designed with the customers ’ success in mind and to build long lasting and mutually beneficial relationships .
Visit : www . sika . co . za
// THERE ARE NEW LABEL VERSIONS , WHICH ARE MORE SUITABLE AND USABLE FOR DIFFERENT USER GROUPS //
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APRIL 2017 DIY & INDUSTRIAL TRADE NEWS