20
NEWS
BRANDING
A new paint retail brand
Paint Trend ’n Trade’s new corporate identity colours
really good locks
Launching in the second quarter this
year is retail brand, Paint Trend ’n Trade.
This will be a specialised division of the
award winning Essential Hardware Group,
encompassing Paint, Décor (trend) and
specialised coating requirements (trade).
WHEN REVIEWING THE retail growth guarantee to new members.
sector, it is evident that most retail Should the store not achieve the
brands and general dealer hardware projected growth (minimum 10%),
stores, including Essential Hardware it will refund members its first
sees trade paint products as just year’s membership fees - an industry
another commodity, with very little first (T’s & C’s do apply).
attention paid to specialisation.
Paint Trend ’n Trade is centered
The Essential Hardware Group’s
business model has achieved growth
on being a ‘specialty paint store’ for 12 consecutive years and Paint
destination whilst also stocking Trend ‘n Trade will run on the same
décor products for walls, floors principles. The Group understands
and ceilings. independent hardware retailers
There are many independent,
and is known to add value without
specialty paint stores that the corporate interference. Its ever
Essential Hardware Group believe increasing membership, currently
would benefit substantially from over 280 stores, and winning the DIY
joining a value adding national and Industrial Trade News, ‘Hardware
brand where it retains 100% control Retailer of the Year’ Award, Gold in
of its business. 2016 and Silver in 2015, a track record
the Group is very proud of.
AN INDUSTRY FIRST:
GROWTH GUARANTEE
4967.a FX M6 ¼ PG
APRIL 2017 DIY & INDUSTRIAL TRADE NEWS
www.fortknoxlocks.co.za
The Essential Hardware Group is so PAINT TREND ’N TRADE
PRIVATE LABEL PROGRAM:
confident in its business model and The retail brand will offer a Private
support personnel, that it offers a Label Paint range. This will include