DIY Trade & Industrial News April 2016 | Page 16

NEWS WHOLESALER what we do. If Skillcraft takes on something it must Ingco is ideal for retailers. Industrial tools at DIY prices says Angelo. “I also wanted to change the way we be part of a strategy. If you know who you are as a are a godsend in tough times. Retailers also make dealt with customers. We need to focus on how business everything else stems from there – buying, a healthy margin on the Ingco range which makes we approach a customer and deal with them. The procurement, warehousing, sales - everything stocking the brand so much more profitable.“ customer comes first in everything we do. A positive happens naturally.”  Paramount to Skillcraft is dealing with customers relationship is fundamental in what we do and we The change Angelo is implementing is starting deal with every customer seriously and with integrity. to show positive signs and the feedback from They are our lifeblood,” says he. competitors and resellers are that Skillcraft is moving Looking after the business starts at the very beginning for Angelo. “It starts with knowing who we are. When someone comes in with a new product offer we immediately know if it is something we should do or not do. We are very clear about who we are and in the right direction. Skillcraft supplies nationally