DIY Trade News November 2013
NEWS
SPOTLIGHT
COMPANY
PROFILE
FEATURE
REPORT
BACK
OPINION
PRODUCTS
SPORT
Are you popping up
everywhere?
By John Stanley
Walk down many streets around the world and you will see boarded
up shops. This does not mean that retailing is on decline, it
means that it is changing. The time poor consumer is now looking
for an alternative offer.
In the old model of retailing the consumer came to
the retailer. This now often means the poor consumer
does not have time to drive to the store, park the
car and then walk to the store and bring items back
to their car. In 2013 the retailer has to go to the
consumer and provide them with a convenience offer.
The retailer can do this in many ways. The most
popular method has been online retailing which has
seen significant growth in recent years and continues
to develop. The challenge with this style of retailing
is that the consumer becomes more price aware as
they have no other aspects of the store to build into
their retail picture.
The other growth area is Pop Up retailing where
the retailer can combine convenience with the
Chubbsafes has been delivering safes and cabinets for the protection
of your cash, valuables, documents and data for over 200 years.
Today we know how to combine experience with innovations to create
truely reliable secure storage solutions.
ELEMENTS AIR
experience. We are now seeing a new development
in Pop Up retailing. The aim of the retailer is to pop
Our new Elements Air Range is Suitable for the home,
office and hotel environments. The range includes a specially designed laptop safe with extra width for the storage
of portable computers and tablet PCs. The hotel safe is
secured by a user-friendly electronic lock with motorised
bolt-work and includes features such as master coding,
emergency key override and an audit facility.
up when and where the consumer either wants you
to pop up or to ambush them and pop up when they
least expect it.
Pop up when they want you to
Street food retailers realise that they need to pop up
at lunchtime or in the city for the evening if they are
Optional Locks
to generate sales. Florists often pop up at railway
stations during the rush hour, especially in the
Air Range
Volume
Barrier mm
Key
Electronic
External
Height
Width
Depth
Internal
Height
Width
Depth
Shelves
Weight
evening. These have been standard retail practices
Air10
10L
?
?
200
310
200
195
305
160
-
for many years.
26L
?
?
250
350
250
245
345
310
1
14kg
AirLaptop
25L
?
?
200
420
350
195
415
310
-
18kg
AirHotel
25L
?
?
200
420
350
195
415
310
-
18kg
Optional Features
10kg
Air15
Boltwork
Farmers markets pop up towards the weekend
to allow consumers to get their weekly fruit
4mm Steel
Door/2mm
Steel body
-
Dual plated steel moving
boltwork
Management Codes & Audit
Trail Facility
and vegetables from local growers, yet it is the
entrepreneurs that really make a difference. I was
recently walking around the city of Dublin in Ireland
and discovered a waste piece of land in the city
centre that will be built on in the near future. In the
meantime it has been converted, by a local group
of volunteers, into a Pop Up public park. This is no
ordinary park though. It has been developed with
materials that the local residents could basically pick
up for free in the neighbourhood. On my visit it was
crowded; the volunteers had built a pallet arena
which was being organised for an evening
Wadeville
T: +27 (0)11 878 2300
E: [email protected]
Cape Town
T: +27 (0)21 931 9315
E: [email protected]
Durban
T: +27 (0)31 579 2950
E: [email protected]
Bloemfontein
T: +27 (0)51 432 8236
E: [email protected]
Chubbsafes is a brand of the Gunnebo Security Group which is present in Europe, Asia, Africa and North America. With years of experience delivering security solutions, Gunnebo has
unrivalled expertise in secure storage, pedestrian and vehicle entrance control,cash handling and service. Gunnebo’s solutions protect people, buildings and property, providing security for
you, your employees and your customers.
Chubbsafes – Chubb is a registered trademark owned by Chubb plc and used under license
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