DIY Trade News November 2013
56
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Tough, reliable Lasher
Ian Kendal speaks exclusively to Johann Gerber about Lasher’s
fight against its products being copied as well as South African
fight against rhino poaching.
DIY: Tell us about some of the major
“Tough, Reliable Tools, Guaranteed!” Another
the load in future?
challenges currently facing Lasher.
favourite is to copy our wing label, proudly
IK: Yes, I would have to agree. I must say that
IK: The biggest challenge we face is the copying
South African label or branding and colours and
we have found that the Consumer Protection Act
of our products. As a brand leader we constantly
then just take out the word Lasher and put their
has really helped here. With the implementation
strive to innovate and bring new products to the
own name in.
of the CPA, there are now minimum quality
standards that the suppliers of products are
market. We find that we get good support and
once th