DIY TN NOv2013 November 2013 | Page 5

ET A BETTER G UTURE YOUR F RIP ON G OW OU H US SHOW Y LET POPULARITY EXPERTISE CREDIBILITY GROWTH PASSION The Number One Hardware Brand in South Africa is looking to a bigger, brighter future. Founded back in 1983 on the promise to bring a community hardware store to every town, Mica has steadily proven itself as the hardware brand of choice in the South African market by capitalizing on our ability to offer superior service, expert advice and by valuing the power of the entrepreneur and their individual flair for their market. Become part of a brand that is owned and run by the MAN who owns the store and has input into the business! Join us today, because at Mica, we don’t just sell hardware, we understand it! More reasons to join the No. 1 D.I.Y Brand in South Africa. • Mica Support Centre – with a team that boasts years of experience and dedicated departments for finance, marketing, merchandise and business development, the offering is holistic and well rounded • Marketing – Mica puts together a strategy that spans all the disciplines – Product Promotions, Magazine Advertising, The Internet, Television and Radio. We are also focused on assisting our members with their own tactical and regional campaigns to gain market share • Merchandise – The Mica Category Managers are the link between Suppliers and Members in our business and are continuously working at the best possible offerings to the members as well as bringing new, innovative products into the business • Business Development – from re-vamps and relocations to new members and new stores, the business is always looking for ways to improve our members’ business and strategically expand our footprint. Mica’s team of retail specialists are available to all our members for all their needs • I.T. – Mica is continuously developing and enhancing their I.T. offering to the members including an online ordering system, product masterfile, point of sale systems and much, much more! 0022223 • Communication – Communication is the lifeblood of an organization like Mica and is therefore a focus area. Mica have built a portal into which members have access for all day-to-day communications, and over and above that, Mica holds Regional Cell Meetings for Members, Regional Roadshows and an Annual Conference Call the Mica Support Centre on 011 479-3300 or visit our website - www.mica.co.za Find and follow us on Facebook and Twitter. Just search Mica Hardware to keep up with what’s happening on a daily basis. Mica is proudly associated as a member of the Franchise Association of South Africa