DIY Trade News November 2013
COMPANY
PROFILE
OPINION
FEATURE
NEWS
SPORT
23
Benray’s
HARDWARE YOU CAN TRUST
HARDWARE
HARDWARE
CONCEPT
CONCEPT
Training Centre
– the competitive edge
Benray’s state-of-the-art training
facility in Johannesburg is giving
dealers who take advantage of this
facility the competitive edge.
• omprehensive range of KVI’s
C
available
• ategory concepts designed
C
for maximum ROI
• ll products include requisite
A
fastenings
• ttractive and informative
A
POS
The training facility from the company now
year and in just over three months over 100 sales
offers two-day training courses on a monthly
staff have completed the training. The facility
basis to the DIY and hardware industries.
aims to help retailers sell at the top-end of the
Dealers across South Africa can boost their
market. “We help retailers answer the hardest
bottom line by tapping into the wealth of
question – why is DeWalt more expensive –
knowledge from Benray’s training guru,
and we allow retailers to feel and understand
Laversan Naidoo.
tools, and therefore they can easily justify the
Even retailers who do not carry the complete
price differential. After training, retail sales
DeWalt range of power tools can attend the
always increase!” smiles a very excited Zain
training, and to facilitate the stores with smaller
Moosa from Benray.
ranges, the company has even streamlined the
The training centre is open to non DeWalt
training into a shorter one day module. This one
retailers as well. “We offer general power tool
day training module is specifically aimed at the
training and use. In the process retailers and
general DIY retailer such as Mica, Build it and
sales staff will get to sample DeWalt
even Builders Warehouse.
products and hopefully become DeWalt
The training centre was started in July of this
stockists,” concludes Moosa.
For further information
www.mackiediy.co.za
021 508 1250