Division Corridor Strategy Final Report Division-Corridor-Strategy-Final-Report | Page 58

Market Assessment
An assessment of the market condi ons for the
Division Street study area was performed to analyze
the market forces and trends that aff ect real estate
investment in the area. The purpose of this assess-
ment was to help guide the prepara on of a land use
program and development strategy for both new in-
vestment/redevelopment as well as reinvestment in
exis ng proper es. To accomplish this assessment,
the team iden fi ed a trade area for the study area
to be er determine specifi c trends that have oc-
curred within the study area’s “marketplace.” Using
this defi ned trade area, the team studied the demo-
graphics of the area to include average household
size and income, popula on age and characteris cs,
and forecasted growth. The area’s retail spending
trends were analyzed, as well as its employment pro-
jec ons. The team studied the University of Texas
at Arlington’s strategic plans, needs and historic
growth. Finally, the team met with key stakehold-
ers in the area to be er understand their goals and
objec ves for new investment. Once all this data
was iden fi ed, a recommended program for new in-
vestment and reinvestment was devised. The en re
Market Assessment presenta on is provided in the
report’s appendix.
Opportunity Recommenda ons
A er consolida ng the results of the physical
analysis, market assessment, and stakeholder
involvemen t, the opportuni es and challenges to
redevelopment in the study area were carefully
analyzed. Targeted loca ons and programs were
assembled to create a series of opportunity recom-
menda ons. These opportuni es are intended to
display real poten al for new investment in the
Division Street Corridor. It is understood that as the
market embraces such concepts, small modifi ca ons
will likely occur to their programming and basic
site approach, but the general concepts have been
devised to induce a stronger corridor iden ty in a
manner which strengthens Downtown Arlington.
Arlington City Limits
Project Area
5 Min Drive Time
10 Min Drive Time
15 Min Drive Time
Figure 4.1 Retail Trade Area
Source: North Central Texas Council of Governments, ACS, US Census Bureau, Catalyst Group
Division Street Corridor Strategy
City of Arlington
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