Original article here.
Do everything you can to get to know the people you want to recruit, then build your marketing around them.
Make Your Message Shine
Your message needs stand out. Crisp writing, compelling headlines, straightforward copy, and clear calls to action will all serve you well.
Be strong, confident, and consistent in your marketing, from blog to tweet, and remember to always focus on the one question that will be at the front of your prospects minds: “What will joining this association do for me?”
Show, Don’t Tell
Talking about benefits is important, but nothing is more compelling than letting someone see for themselves what makes your association great. Can you offer something for free, or at a discounted members rate? How about a free copy of an exclusive members report, or the chance to attend your most popular event at members rates? Give them a taste of what joining you will do for them.
Let Your Members Do the Talking
Your existing members are one of your best assets when it comes to marketing your association. Displaying member testimonials is one way to get your members to do the talking, or giving prospects the chance to talk to existing members and find out for themselves why they enjoy being in your association.
The competition for new members is tougher than ever. Hone in on your strengths and make sure your prospects know how those strengths can benefit them, making it clear why your association is the best choice.