Ditchmen • NUCA of Florida Ditchmen - August 2020 | Page 25

through Facebook by sending them
invitations. Another method for promotion is
to share your page directly on their timeline,
although this could be perceived as being a
bit invasive.
Another excellent idea is to follow other
businesses that may need your services
in the future. If your content catches
the attention of their staff members and
matches their needs, they might contact
you.
Remember to focus on the quality of your
interactions and not on the number of
“Likes.” Essentially, it will be that the better
the quality of your leads, the higher the
probability of their conversion.
3. Create Valuable Content
As mentioned before, Facebook can be
an amazing tool for business growth, but
you need to provide prospects something
in return for their Likes and Shares. That
something, of course, is quality content.
Don’t use Facebook just you promote your
construction company. Seeming like an
overly aggressive salesperson is a sure way
of driving prospects from your business.
Instead, focus on educating your audience.
Offer information about the latest trends,
provide entertaining content, and seek to
elicit curiosity about your business and
projects. Make sure always to include
relevant keywords and phrases which your
prospects might look for when in need of
your services.
4. Consider Facebook Advertising
One of the best things about Facebook
advertising is that it allows you to target
your prospects with great accuracy. In that
way, you can ensure that your message
only gets to people who are most likely to
respond to it and take action.
Another advantage is that Facebook
advertising won’t burn a hole in your wallet.
Reports show that one click can cost you
as little as $0.24. So, spending $50 on
Facebook ads could yield as many as 208
clicks.
5. Keep Track of Your Performance
Marketing via social media essentially
comes down to trial and error. Nothing
will work for everybody, especially with
regard to certain industries. That’s why it’s
important to test different types of content,
days, hours, and so on to determine what
best attracts the members of your intended
audience. Then use the insights you collect
to tweak and improve your strategy.
Conclusion
No matter what business you’re in, people
expect you to be online. Although crowded
and noisy, Facebook can still provide an
excellent way for builders to market their
companies. Due to its sheer size, this social
network provides countless opportunities
to interact with an audience, expand your
reach, and grow your business. You just
need to get smart about how you use this
information platform.
If you’re eager to boost your page and
expand your reach, then you can try paid
advertisement.
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