Ditchmen • NUCA of Florida April Ditchmen 2016 | Page 48

Use the 80/20 Rule

80%

20%

Social Posts

Business Posts

#Don't #Abuse #Hastags

It is best not to overuse hastags. Limit yourself to 1-2 hastags per post.

Be Consistent

When posting for your business, remember to stick to your message and stay on target with your brand.

Neglect followers

Do your best to stay up to date with your followers and their interests. It is very important to always respond to comments/messages, even if they are negative.

Promote

Promote your company in all aspects. This can include charity work and planned events. Also try and promote your followers.

Like your own posts

Be Visual

Photos and videos can boost your social media views and comments.

Be Repetitive

Avoid constantly sharing the same message. Try to mix up the messages to keep the audience interested.

Don't "like" or "favorite" your own material. Encourage your employees to share and like the material that is posted.