Dissertation | Page 9

Chapter 3: Leading Industry Recycling Attitudes and Developments 29-30
3.1: Forward Thinking 31-32
3.2: Levi’s 33-34
3.3: H&M 35-36
3.4: Marks and Spencers 37
3.5: John Lewis 38
3.6: Tesco 39
3.7: Online Services: Amazon 40
Chapter 4: Consumer Awareness 41-42
4.1: Consumer Awareness and Attitudes Towards Recycling 43-44
4.2: Spending Habits 45-47
4.3: Location 48
4.4: Education Elements 49-50
4.5: Packaging 51
4.6: Incentive 52
Conclusion 53-54
Recommendations 55-56
References 57-61
Bibliography 62-63
Appendices XIV
Appendices 1: Questionnaire XIV-XXV
Appendices 2: Focus Group 18-28 XXVI-XXXI
Appendices 3: Focus Group 40-60 XXXII-XXXIX
Appendices 4: Interview with Katie Bruton XL-XLIII
Appendices 5: Interview with Kate Stott XLIV-XLV
Appendices 6: Emailed Interview with Kate Brookes XLVI

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