Incentive
With any legislation alongside there has to be incentive to encourage
all participants to get involved and follow the law driven procedures.
From both focus groups, it was identified that incentive in terms of
recycling had not been displayed in the UK. Participant one (appendices 3) discussed “when the bins first came out there was a lot of
advertising, and leaflets out and things like that but all of a sudden
it just sort of dropped off (.) you know you don’t really see any campaigns.” For an issue to be resolved on a bigger scale advertisement
and marketing is key, so that a process becomes second nature for
retailers and consumers. Why is it that advertising has not continued
after legislation has been put into place? Participant three (appendices 3) suggesting that television programmes could be used to put
emphasis on the problem. With participant five (appendices three)
suggesting local campaigns and roadshows set up in town centres to
get all ages involved. Participant 2 (appendices two) suggested that
“people need to see … there’s some kind of benefit to them,” a good
point hear linking to the idea of promotion through radio and television advertisement. Something that for participant four (appendices
2) believes should be invested in by the government. Without the UK
being educated and taught about how their actions are helping the
UK, it makes people less bothered and involved in the future.
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