Dissertation | Page 53

Online Services – Amazon An online shopping platform that has changed to a ‘Frustration- Free Packaging’ scheme. The new packaging now eliminating 45g of printed corrugated package inserts and 40g of plastic display firm, all the unnecessary elements that would have previously been used on every delivered item. Overall the total savings of packaging materials per item reducing by 4,055.31cm in volume size. This scheme now provides 100% recycled packaging for each delivery to consumers, alongside using the right sized box for each item. Consequently Amazon’s actions have been rewarding, gaining four awards for their eco-friendly buildings, instated by the US Green Building Council, gaining Gold certificates in Leadership in Energy and Environmental Design (LEED). Where money and materials can be saved long term, is where Amazon places their businesses aims. 40 Figure 25