Dissertation | Page 45

Forward Thinking As a whole companies are now beginning to see the immense impact they are having on the environment, and subject Kate Brookes, manager of WRE (appendices 6) specified recycling has adapted and grown making companies realise that long term it is more costly for them to send products to landfill, therefore potentially earning an additional income by recycling their waste. This is therefore a great benefit for companies like Worcester Resource Exchange (WRE), a charity run business that works, whereby retailers such as Lush and Nestle donate products. Through the power of marketing social media platforms such as Twitter, Instagram, Bloggers and Snapchat has played a big part in the success of new methods and marketing schemes introduced by High Street Companies. 32