Dissertation dissertation front cover | страница 70

3.3
Fig 32
Femvertising
SheKnows media describes “femvertising as advertis-
ing that employs pro-female talent, messages, and im-
agery to empower women and girls.” (HuffPost, 2017)
This kind of marketing treats women as equals. An
example of femvertising is the “this girl can” campaign
by Sport England to get women exercising more.