2.3
Analysis
Overall this chapter indicates the future of marketing will exist within the
digital marketing sector. As a key characteristic of millennials is technology,
brands will need to use this to their advantage. When taking into considera-
tion feminism within millennials and how to market to them, brands should
use marketing techniques such as Femvertising and empowertising. These
techniques if used correctly can be inspiring and empowering. Millennials
have more self-assurance compared to other generations, therefore this
means that they should be inspired by marketing content to catch their
attention. Call to action campaigns through digital platforms could attract
millennials to go and buy the products or services available if they consider
it to better themselves.
Fig 27