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Appendix Appendix 1 The Three Waves of Feminism First Wave Feminism The first wave of feminism emerged through “an environment of urban industrialism and liberal, socialist politics.” (Rampton, 2015) . Through the late nineteenth century and early twentieth century we see the push of the suffrage. The wave begun at “Seneca Falls Convention in 1848 when three hundred men and women rallied to the cause of equality for women. Elizabeth Cady Stanton (d.1902) drafted the Seneca Falls Declaration outlining the new movement’s ideology and political strategies.” (Rampton, 2015). Thus, the movement of feminism begun focusing on equality for women. Second Wave Feminism In the second wave of feminism the movement becomes more radical, with influences from smaller political groups such as anti-war and civil right movements. According to Rampton, “In this phase, sex- uality and reproductive rights were dominant issues, and much of the movement’s energy was focused on passing the Equal Rights Amendment to the Constitution guaranteeing social equality regardless of sex.” (Rampton, 2015). During a period of social shifting, feminism began to become more dramatical and gained more supporters through women from other social groups such as black civil rights movement, gay and lesbian movement and Anti- Vietnam war movement. Third Wave Feminism Third wave feminism defines women as subjects not objects. In this wave, we see a movement of strong empowered women. What sets this wave apart from the previous waves is the “re-adoption by young feminists of, lip-stick, high-heels, and cleavage proudly exposed by low cut necklines that the first two phases of the movement identified with male oppression” (Rampton, 2015). This wave of feminism is multi-cultural and global. It breaks boundaries by celebrating differences within social groups and there- fore creating a stronger and powerful movement. Appendix 2 Characteristics of Millennials Millennials since a young age have been adapting to technology advancements, making them “most familiar with communications, media and digital technology” (Moloney, 2017). This shows that millen- nials are technology savvy. Millennials are more open-minded compared to other generations. This is because Millennials were born into a much more “liberal political and economic world than before and lived through the Great Recession” (Moloney, 2017). This means that they are much more creative and furthermore suggests a social shift. As millennials are open-minded they are more likely to pick on social matters such as sexism, feminism, LGBT movement and racism and fight for a change. Millennials have more “self-assurance” (Moloney, 2017), which is why the likes of travelling and university enrolment have increased because Millennials believe in themselves.