References
References
Chapter 1
Marketingdonut.co.uk. (2017). The truth about marketing to women. [online] Available at: https://www.mar-
ketingdonut.co.uk/marketing-strategy/your-target-market/the-truth-about-marketing-to-women [Accessed
2 Nov. 2017].
Oxford Dictionaries | English. (2017). feminism | Definition of feminism in English by Oxford Dictionaries.
[online] Available at: https://en.oxforddictionaries.com/definition/feminism [Accessed 1 Nov. 2017].
Rampton, M. (2017). Four Waves of Feminism | Pacific University. [online] Pacificu.edu. Available at: https://
www.pacificu.edu/about/media/four-waves-feminism [Accessed 23 Nov. 2017].
Zeisler, A. (2017). We were feminists once. New York: Public Affairs.
Chapter 2
Facts, U. (2017). Topic: Advertising in the United Kingdom. [online] www.statista.com. Available at: https://
www.statista.com/topics/1747/advertising-in-the-united-kingdom/ [Accessed 3 Nov. 2017].
McCarthy (2016). Advertising worth £18bn to the UK media and entertainment industry. [online] The
Drum. Available at: http://www.thedrum.com/news/2016/06/07/advertising-worth-18bn-uk-media-and-en-
tertainment-industry [Accessed 10 Nov. 2017].
Moloney (2017). What is a millennial?. [online] Metro. Available at: http://metro.co.uk/2017/09/20/
what-is-a-millennial-6942535/ 24/11/17 [Accessed 24 Nov. 2017].
Muir (2015). A Record 91% of UK Millennials Own a Smartphone; Apple Devices Secure 78% Video Ad
Completion Rate | ExchangeWire.com. [online] Exchangewire.com. Available at: https://www.exchangewire.
com/blog/2015/07/16/a-record-91-of-uk-millennials-own-a-smartphone-apple-devices-secure-78-video-ad-
completion-rate/ [Accessed 5 Nov. 2017].
Chapter 3
Conger, C. and Ervin, C. (2016). Stuff Mom Never Told You. Empowertising.
HuffPost. (2017). #Femvertising is the Future. [online] Available at: https://www.huffingtonpost.com/adver-
tising-week/femvertising-is-the-futur_b_12441598.html [Accessed 13 Nov. 2017].
Kemp (2016). Case study: How ‘This girl can’ got 1.6 million women exercising. [online] Campaignlive.co.uk.
Available at: https://www.campaignlive.co.uk/article/case-study-this-girl-can-16-million-women-exercis-
ing/1394836 [Accessed 15 Nov. 2017].
Mobey, B. (2017). Fashion and Feminism.
Oppenheim, M. (2017). Beyonce’s sportswear line responds to claims it pays ‘sweatshop workers £4.30 a day’.
[online] The Independent. Available at: http://www.independent.co.uk/news/people/beyonces-ivy-park-
sportswear-line-denies-claims-its-clothes-were-produced-by-sweatshop-workers-a7035926.html [Accessed
13 Nov. 2017].
Sadler, K. (2017). Fashion and Feminism.
Chapter 4
Bennett (2016). What is the UK doing about its STEM skills shortfall?. [online] The Telegraph. Available at:
http://www.telegraph.co.uk/business/ready-and-enabled/stem-skills-shortfall/ [Accessed 15 Nov. 2017].
Frantzana (2016). Women, STEM and the F-Word: Are you a feminist?. [online] Womeninhpc.org. Available
at: https://www.womeninhpc.org/women-stem-and-the-f-word-are-you-a-feminist/ [Accessed 15 Nov. 2017].
Sebantindira (2016). Why getting women in STEM is a feminist issue. [online] Varsity Online. Available at:
https://www.varsity.co.uk/science/10956 [Accessed 15 Nov. 2017].
Yoxall, T. (2017). Fashion and Feminism.
Chapter 5
Baker, K. (2017). Cite a Website - Cite This For Me. [online] Buzzfeed.com. Available at: https://www.buzz-
feed.com/katiejmbaker/heres-the-powerful-letter-the-stanford-victim-read-to-her-ra?s=mobile_app&utm_